What can Ariane Inden offer the entrepreneur?

Exclusivity and looks

Ariane Inden is an exclusive, top-segmented brand in de cosmetic market. Most customers identify themselves with the product's quality and looks and get used to that. Therefore our customers are relatively loyal to the products and the brand of Ariane Inden.

Reputation

Much attention is given to advertisements by the company. Ariane Inden has frequently been mentioned in beauty reportages of glossy magazines such as: Beau Monde, Linda, Girlfriend, Glossy, New magazine, SIS, The Art or Living and many more!

Ariane Inden entrepreneurs advertise in regional newspapers and magazines to inform consumers about Ariane Inden shops in their neighbourhood.

Marketing

At national level Ariane Inden takes care of the reputation by advertising in glossy magazines. Nationwide actions also provide extra new customers to the entrepreneurs. This national marketing is free of charge for the entrepreneurs!

The entrepreneurs can ask us for support at the implementation of several marketing activities at regional level.

Support

By using an entrepreneur system the entrepreneurs have a lot of freedom and they can use the support provided by Ariane Inden. Almost every two months there's a newsletter for the entrepreneur and employees including all the news about the Ariane Inden brand, fantastic offers and other interesting things.

Also in each newsletter an example of the consumer mailing and several A5 texts have been added to inform both the existing customers and the new customers about the variety of spectacular offers. The Ariane Inden entrepreneurs can find a lot of examples of consumer mailings, shop expressions, offers, etc. on the Ariane Inden website. They can download it with help of a special access code.

• Shop expressions (POS marketing)

Almost every two months the entrepreneur receive a newsletter including a variety of special offers. In our shops or salons these offers will be publicated by varying A5 texts. Every newsletter includes an Ariane Inden poster tip and a window-tip.

• Consumer mailings

The newsletter often contains an example of a consumer mailing with thereby belonging special offers. An entrepreneur can use these example consumer mailings for sending mailings to regular customers or for unaddressed mailings.

• Special offers

On the average of every two months several special offers are considered by the company. During this action there's one central topic. Generally applies that during these months there's a special offer considering skin care -, make-up and/or a perfume product and a special offer considering one of the beauty treatments.

• The supply of products

The delivery period of Ariane Inden products is short. The products are frequently provided the next day.

• Ariane Inden shop interior and furniture

Entrepreneurs can use the shop interior and furniture which is especially designed for Ariane Inden to arrange their own shop/salon. Of course he or she can also choose to use their own furniture.

• Routing

The routing of a shop is important. Among other things, it influences the customer in feeling at ease in the shop. The Ariane Inden furniture has been designed for this and can be placed in all types of shops with several floor surfaces.

Trainings are given at the head office of Ariane Inden, on location in the country or practically-oriented trainings in the Utrechtsestraat in Amsterdam.

During the trainings we deal with the following subjects:

• Product knowledge; during this training session, several products with their specific properties, ingredients and functioning are mentioned.
• Sales; with practically-oriented cases during this training session role games are practised to sell products in a friendly manner and without "push"-methods.
• Salon; at this training you'll be told about the salon products and the salon treatment of Ariane Inden.
• Make-up workshop; during this training you will learn how to organise make-up workshops.
• Marketing; this training has been developed for the entrepreneur. In which way can I reach my possible customers best?
• What does an advertisement or a mailing look like?
• Important in this are the 4 P's: Product, Price, Place and promotion.