What can Ariane Inden offer the consumer?

Brand

The Ariane Inden concept is placed in the top segment of the cosmetics market and is developed for critical men and women who want high quality cosmetics and optimal results.

Only the best ingredients and the highest concentration of operative substances are used for all 1000 products.

Personal recommendation

Ariane Inden works with 32 skin types. For each skin type specific products are available, what results in a extended assortment. A good personal recommendation is very important. The customer's skin type is determined by a skin analysis computer with which a personal care plan is then drawn up. To each Ariane Inden shop one or several salons have been coupled as a result of which several beauty treatments can be offered.

Ariane Inden skin care products are:

• available both unperfumed without colour agents for the sensitive skin and deliciously scented.
• hypoallergenic
• not tested on animals
• dermatological tested
• without animal substances

and available in:

• 100% re-usable packages
• mostly refillable packaging and 10% discount for the customer 10% on recurrence purchase
• large contents with a dosage pump if necessary
• contents varying in 15 ml, 50 ml and 75 ml
• transparent packaging, so a customer can exactly see what she bought and how much of the product is left during use
• luxurious velvet bags which keep the product beautiful and are also useful for other aims. (No extra boxes and other environment wasting elements are used.)

Extended assortment

Ariane Inden has an answer to all customer's wishes!

Ariane Inden has 1000 different cosmetic products to choose from. Several colours and half-measures exist per product type. Besides, the assortment provides several skin care products in salon packing which are only used in the salon. Because the assortment has so much to offer, a shopkeeper never has to sell "no" for an answer to a customer. The assortment of Ariane Inden has everything a customer is looking for!

One can devide the Ariane Inden assortment in the following product groups:

• Ariane Inden Perfumes
• Ariane Inden Make-up
• Ariane Inden Skincare
• Ariane Inden Salon products
• Ariane Inden Accessories
• Gift cheques

Quality, result and the customer's need are at issue in all Ariane Inden product lines. For an example, Ariane Inden has over 60 different foundations and the lipsticks and mascaras are available in a luxurious silver or a chique golden case. High budgets are invested in product development, raw materials and quality of the products.

Ariane Inden Concept

Service

Within the Ariane Inden shop service is a very important issue. The following points apply to that:

• A graduated beauty specialist and/or a visagist always is present in the shop. She has more knowledge of matter than an ordinary vendor.
• Besides selling high-quality products in the shop there are always one or more separate spaces where beauty treatments can be given.
• Special equipment like a skin analysing computer are used in the salon and in the shop. Based on a skin analysis a better personal recommendation can be given.
• A difference is made between 32 skin types. This results in a better connection with the products, treatment and the customer.
• Products are available in 3 forms of packaging and measures. Perfumed or Unperfumed.
• By using a customer card it's easy to examine the products the customer uses.
• The looks, environment and a cup of tea contribute to an extra service aspect and ensure that the customer feels at ease.

32 skin types

The concept aims at a customer who expects a good quality and optimal result of cosmetic products and who gladly wants to be helped out with a targeted personal recommendation.

Ariane Inden recognizes 32 skin types, based on 8 different skin characteristics and 4 skin conditions. By working with the skin analysis computer the skin type of the customer is determined.

Based on the skin type an especially balanced personal recommendation is made and kept save in a skin care plan. The beauty treatment of Ariane Inden is also coordinated on these 32 skin types, as a result of which the optimum result is achieved to get the skin beautiful, even, looking vital and shining.

STIPULATING YOUR SKINTYPE

Beauty treatments

Beauty treatments developed by Ariane Inden are very much aimed at results. For many years thousands of people get face treatments by Ariane Inden. Treatments that make the skin look younger and more beautiful. Special hypoallergenic face treatments are developed for the sensitive and allergic skin.

Almost all customers get enthousiastic about the results of the treatments and the effects of the products. That's why over 90% will continue to use the Ariane Inden products at home.

BEAUTYSALONS

Make-up workshop

During the Ariane Inden make-up workshop the customer can learn interesting make-up techniques. She learns how to use the make up for accentuating the particular aspects of her face. She will learn to recognise face forms (such as jaw line, nose, eyes, eyebrows, mouth) and how she can let these end up most beautiful with make-up. It's a theoretical and also practical workshop.

Often the most frequently asked questions are:

• Why do I use a foundation?
• What are the best colours for me?
• How can you camouflage in a natural way?
• How can I quickly put a nice make-up on?
• How and where do you put on blush?
• How does my lipstick stay on longer?
• How do you put on eyeliner?

Accompanied by an Ariane Inden specialist these and other questions are answered. The customer receives a personal make-up notebook. She can write down all tips and techniques.

MAKE-UP